Selling on eBay is all about visibility and trust. With millions of listings competing for buyer attention, every small detail you add to your listing can make a big difference. One of the most powerful yet often overlooked elements is the product identifier that can go a long way to boost your eBay sales. Whether it’s a UPC, EAN, ISBN, or Manufacturer’s Part Number (Brand + MPN), including these identifiers in your listings can significantly improve your chances of making a sale.
Why Product Identifiers Matter
eBay requires that all new listings for branded items include a product identifier. This isn’t just a rule—it’s a strategy designed to help sellers and buyers alike. Here’s why it matters:
- Improved Visibility on eBay: Listings with product identifiers are more likely to appear in buyer searches. When customers type in specific product details, eBay’s search algorithm favors listings that include identifiers, ensuring your items don’t get lost in the crowd.
- Better Placement in Search Engines: Beyond eBay, identifiers help your listings show up on Google, Bing, and other search engines. This means potential buyers searching outside of eBay can still discover your products.
- Enhanced Buyer Confidence: Shoppers feel more secure when they see standardized identifiers. It reassures them that they’re buying the exact product they’re looking for, reducing confusion and increasing trust.
- Reduced Returns and Disputes: Clear identifiers minimize the chances of buyers ordering the wrong item. This leads to fewer returns, happier customers, and better seller ratings.
In short, product identifiers are not just a compliance requirement—they’re a sales booster.
A listing that has a Product identifier will have greater visibility when buyers search on eBay. In addition, a listing having product identifier will have better placement in search engines like google and Bing.
How to Add Product Identifiers in Wonder Lister?
If you’re using Wonder Lister, adding product identifiers is straightforward. Wonder Lister’s Listings Grid makes it easy to edit live listings without having to navigate through multiple menus. Here’s a step-by-step guide:
- Open Manage Listings
- Click on the main menu option: Listings → Manage.
- A new tab labelled Manage Listings will open, displaying your listings based on the last selected folder.
- Select Active Listings
- If the currently selected folder is not the “Active” listings folder, click on Active on the left-hand side.
- This ensures you’re working with your current live listings.
- Add Product Identifier Column
- If the Listings Grid does not already contain the product identifier column (for example, UPC), you’ll need to add it.
- Click on the Manage Views link above the Listings Grid on the right-hand side.
- Create a new view that includes the product identifier column.
- Enter Product Identifier Values
- Once the column is visible, simply enter the identifier value in the corresponding cell for each listing.
- Save your changes, and your listing is now optimized with identifiers.
This process ensures that each of your active listings is properly tagged, making them more discoverable and trustworthy.
Bulk Editing Product Identifiers
If you have hundreds or even thousands of listings, entering identifiers one by one can be time-consuming. That’s where Wonder Lister’s bulk editing feature comes in handy.
- You can select multiple listings at once and apply product identifiers in bulk.
- This is especially useful if you sell items from the same brand or product line, where identifiers are consistent across multiple listings.
- Bulk editing not only saves time but also ensures consistency across your catalog, which is critical for SEO and buyer trust.
By leveraging bulk editing, you can quickly bring your entire inventory up to eBay’s standards without sacrificing hours of manual work.
Final Thoughts
Product identifiers may seem like a small detail, but they carry a big impact. They improve your visibility on eBay, boost your search engine rankings, and build buyer confidence—all of which translate into higher sales.
With Wonder Lister, adding and managing product identifiers is simple, whether you’re editing a single listing or updating thousands at once. By taking the time to include identifiers, you’re not just complying with eBay’s requirements—you’re giving your business a competitive edge.
So, the next time you create or update a listing, don’t skip the product identifier field. Treat it as a powerful tool in your selling arsenal, and watch how it helps you grow your eBay sales.
Learn more how you can bulk edit product identifiers