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Description Templates & Tags

 
What is a Description Template?
 
This discussion applies to both Listings and Listing Templates (aka Items).
 
A description template is a template for writing a common description that can be applied across multiple items. The description contained in a Description Template is a generic description containing replaceable tags. Each tag is replaced with specific value taken from the item to which it is applied.
 
For example,
 
say a description template has a description containing a tag [[Title]]. When such a description template is used by a specific item, the tag [[Title]] will be replaced by the actual title of the item.
 
Similarly,
 
say a description template has a description containing a tag [[Description]]. When such a description template is used by a specific item, the tag [[Description]] will be replaced by the actual description entered for the item.
 
Thus, description templates allow you to write a generic description for your items once and then use that generic description across multiple items and still each item itself will show its own unique description when submitted to eBay.
 
Each description template must at least contain one tag named [[Description]] which is a tag that will be replaced by the description entered for the item to which the template is applied. A description template can have any number of tags.
 
In Wonder Lister you can create your own description templates which you can use in your items.
 
To further elaborate the usefulness of description templates, consider this example:
 
Say you have 3 items. The titles and descriptions entered in the items are:
 
Item #
Item Title
Item level Description
1
Best in class affordable desktop computer
8 core 3.0 GHz CPU with 64GB RAM and 1TB SSD
2
Investing 101
Bestseller hard cover 368 page book for investors
3
Gold necklace
Pure 22 carat gold designer necklace
 
If these items do NOT use any description template, then, the description sent to eBay is whatever description is specified (as per table above) for that item.
 
However, if each of the above items is using a description template containing just two tags [[Title]] and [[Description]]. In this case, the description sent to eBay is build from the description specified in the template itself by replacing the [[Title]] with the title of individual item and [[Description]] replaced by the description of individual item. The final result is what is then sent to eBay. Thus, tags simply are placeholders for replaceable content and that content comes from each individual item's data.
 
Wonder Lister provides a set of tags with predefined meanings.
 
Tag name
Explanation
AmznDescription
Amazon description
AmznTitle
Amazon title
ASIN
Amazon ASIN
Bullet1 through Bullet5
Amazon bullet1 through Amazon bullet5
BusName
Your Business name
Condition
Item Condition
ConditionDescription
Item Condition Description
Description
Item description
eBayUserID
eBay account
FixedPrice
Fixed Price as set in the item
FormattedWeight
Weight with units, like 5 lbs
GenericKeywords
Amazon Generic Keywords
Keyword1 through Keyword5
Amazon Keyword1 through Amazon Keyword5
Mfg
Manufacturer
PackageDepth
Package Depth
PackageLength
Package Length
PackageWidth
Package Width
PaymentPolicyDescription
The description of the payment policy associated with the item
PicSrc1 through PicSrc12
Source for Picture1 through Picture12 of the item
Picture1 through Picture12
Picture1 through Picture12 of the item
Platinum1 through Platinum5
Amazon platinum1 through Amazon platinum5
ReturnPolicyDescription
The description of the return policy associated with the item
ReturnWithin
Number of days during which Returns are expected
ShippingPolicyDescription
The description of the shipping policy associated with the item
SKU
SKU. Example, if the SKU specified in the item is ORA-3461, then, the replacement would look like <!-- BeginTag: SKU -->ORA-3461<!-- EndTag: SKU -->
SKU_VALUE
Just the SKU Value without any HTML comment. Example, if the SKU specified in the item is ORA-3461, then, the replacement would look like ORA-3461
SubTitle
Item Sub title
Title
Item title
WeightMajor
Weight Major
WeightMinor
Weight Minor
 
You can also create your own tags. For each tag you create, you specify the name of the tag (without the [[ and ]]) and the HTML that will be used as replacement. As an example, say you create a tag named SurfaceFinish and its HTML is
 
<h1>Metallic</h1>
 
Then, when you use this tag in your description template, the final description would replace [[SurfaceFinish]] with <h1>Metallic</h1>
 
How do I create my own Description Template Tags?
 
Click on the menu option:
 
Tools > Options > Description template tags
 
A new view will open on the right hand side
 
 
Field
Explanation
Tag name
Enter a name of your choice. Tag name must be unique and must not be a predefined system tag.
Description
Enter a description for this tag
HTML to replace with
Enter the HTML you wish to use as a replacement text when this tag is used
 
Button
Explanation
Save
Saves the tag
 
The saved tag's details will appear in the grid.
 
To Edit/Delete a tag:
 
To Edit
Select the tag in the grid. Its details will display. Edit as per your needs and finally click the button Save to save the changes.
 
To Delete
Select one or more tags in the grid. Click the button Delete to delete the tags. Only those tags will be deleted that are not in use by any description template.
 
Note:
 
If a description template is edited, then all ACTIVE listings using that description template will be automatically revised on eBay.
Similarly, if a tag is edited, then, all ACTIVE listings using any of the description templates that use the tag will be automatically revised on eBay.